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Rolex is the official time keeper of Wimbledon and The Australian Open tennis grand slams.
Jacques Piccard had a Rolex Sea Dweller Deep-Sea Special with him strapped to the outside of his submarine in 1960 during the Mariana Trench dive at a depth of 10,916 metres (35,814 ft).
Tenzing Norgay and other members of the Hillary expedition wore Rolex Oysters in 1953 at altitude 8,848 m on Mount Everest while there are attestations and speculation that Sir Edmund Hillary either carried a Smiths Deluxe or a Rolex to the summit, or both.[21]
Mercedes Gleitze was the first British woman to swim the English Channel on 7 October 1927. But, as John E. Brozek (author of The Rolex Report: An Unauthorized Reference Book for the Rolex Enthusiast) points out in his article "The Vindication Swim, Mercedes Gleitze and Rolex take the plunge", some doubts were cast on her achievement when a hoaxer claimed to have made a faster swim only four days later. To silence her critics, Mercedes Gleitze attempted a repeat swim on 21 October in the full glare of publicity, thus touted the "Vindication Swim". Hans Wilsdorf knew a good marketing opportunity when he saw one and offered her one of the earliest Rolex Oysters if she would wear it during the attempt. After more than 10 hours, in water that was much colder than during her first swim, she was pulled from the sea semi-conscious seven miles short of her goal. It was during this swim where she wore the Rolex watch, contrary to popular opinion. Although she did not complete the second crossing, a journalist for The Times wrote "Having regard to the general conditions, the endurance of Miss Gleitze surprised the doctors, journalists and experts who were present, for it seemed unlikely that she would be able to withstand the cold for so long. It was a good performance". This silenced the doubters and Mercedes Gleitze was hailed as a heroine. As she sat in the boat, the same journalist made a discovery and reported it as follows: "Hanging round her neck by a ribbon on this swim, Miss Gleitze carried a small gold watch, which was found this evening to have kept good time throughout". When examined closely, the watch was found to be in perfect condition, dry inside and ticking away as if nothing had happened. One month later, on 24 November 1927, Wilsdorf launched the Rolex Oyster watch in the United Kingdom as the focal point of a full front page Rolex advert in the Daily Mail and the Rolex Oyster began its rise to fame.[22]
It is widely known that the Omega Speedmaster Pro was the only watch approved by NASA for use on the Apollo moon flights. Its official status has led it be called the "Moonwatch." However, many students and collectors of space-flown timepieces are aware that Jack Swigert carried and/or wore a Rolex on the ill-fated Apollo 13 flight which never landed on the moon. In addition, Apollo 17 Astronaut Ron Evans' personal watch was a 1968-era Rolex Oyster Perpetual GMT-Master. He placed it into his Personal Preference Kit (PPK) which was taken to the moon by his crewmates Gene Cernan and Harrison Schmitt aboard the Lunar Module Challenger, while he orbited the moon in the Command Module America. It remained on the moon for approximately seventy-five hours on the last manned lunar landing mission. This watch was sold at auction in 2009 for $131,450 through Heritage Auctions of Dallas.[23]
[edit] Watches for POWs and help in the Great Escape
By the start of World War II, Rolex watches had already acquired enough prestige that Royal Air Force pilots bought them to replace their inferior standard-issue watches. However, when captured and sent to POW camps, their watches were confiscated.[7] When Hans Wilsdorf heard of this, he offered to replace all watches that had been confiscated and not require payment until the end of the war, if the officers would write to Rolex and explain the circumstances of their loss and where they were being held. Wilsdorf, who believed that "a British officer's word was his bond", was in personal charge of the scheme.[24][25] As a result of this, an estimated 3,000 Rolex watches were ordered by British officers in the Oflag (prison camp for officers) VII B POW camp in Bavaria alone.[24] This had the effect of raising the morale among the allied POWs because it indicated that Wilsdorf did not believe that the Nazis would win the war.[24][26] American servicemen heard about this when stationed in Europe during WWII and this helped open up the American market to Rolex after the war.[7]
On 10 March 1943, while still a prisoner of war, Corporal Clive James Nutting, one of the organizers of the Great Escape, ordered a stainless steel Rolex Oyster 3525 Chronograph (valued at a current equivalent of £1,200) by mail directly from Hans Wilsdorf in Geneva, intending to pay for it with money he saved working as a shoemaker at the camp.[24][26][27] The watch (Rolex watch no. 185983)[27][28] was delivered to Stalag Luft III on 10 July that year along with a note from Wilsdorf apologising for any delay in processing the order and explaining that an English gentleman such as Corporal Nutting "should not even think" about paying for the watch before the end of the war.[24][26] Wilsdorf is reported to have been impressed with Nutting because, although not an officer, he had ordered the expensive Rolex 3525 Oyster chronograph while most other prisoners ordered the much cheaper Rolex Speed King model which was popular due to its small size.[24] The watch is believed to have been ordered specifically to be used in the Great Escape when, as a chronograph, it could have been used to time patrols of prison guards or time the 76 ill-fated escapees through tunnel 'Harry' on 24 March 1944.[29][24][26] Eventually, after the war, Nutting was sent an invoice of only £15 for the watch, due to currency export controls in England at the time.[26] The watch and associated correspondence between Wilsdorf and Nutting were sold at auction for £66,000 in May 2007, while at an earlier auction on September 2006 the same watch fetched AUS$54,000.[26][28] Nutting served as a consultant for both the 1950 film The Wooden Horse and the 1963 film The Great Escape.[24] Both films were based on actual escapes which took place at Stalag Luft III.
[edit] Murder investigation
See also: Albert Johnson Walker
In a famous murder case, the Rolex on Ronald Platt's wrist eventually led to the arrest of his murderer, Albert Johnson Walker--a financial planner who had fled from Canada when he was charged with 18 counts of fraud, theft, and money laundering. When the body was found in the English Channel in 1996 by a fisherman named John Coprik,[30] a Rolex wristwatch was the only identifiable object on the body.[30] Since the Rolex movement had a serial number and was engraved with special markings every time it was serviced, British police traced the service records from Rolex and Ronald Joseph Platt was identified as the owner of the watch and the victim of the murder. In addition British police were able to determine the date of death by examining the date on the watch calendar and since the Rolex movement had a reserve of two to three days of operation when inactive and it was fully waterproof, they were able to determine the time of death within a small margin of error. wikipedia
